Strip malls were once the kings of retail, a place where service and experience co-mingled to the delight of consumers everywhere. Now, we see a shift from this type of retail, toward a new booming experience that has taken over in recent years. Important lessons can be learned from this shift and applied to your experiences for a successful B-to-B space.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.