What does it mean to be remarkable? It is more than just being worthy of attention. Your experiences should not only grab attention, they should leave attendees wanting more. In this bonus clip from Impact XM’s interview with author James H. Gilmore, he explains what a remarkable experience can really do for your marketing efforts.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.