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Why It’s Important to Take Your Brand Global

An Interview with Impact XM’s VP, Group Account Director, Lorre Crisswell

With the pandemic halting business operations, companies are looking forward to getting back to their growth strategy, which for some means expanding globally. Putting your brand in front of an international audience is no easy feat, especially with the challenges heightened by COVID-19. However, if executed well, exposing your brand to a new market can be extremely beneficial for growth. In our latest interview, Lorre Crisswell of Impact XM advises how companies can navigate the global markets with experiential marketing being at the forefront of their strategy.

In this interview, Lorre will answer the following questions and much more:

  • What are the benefits of taking your brand global?
  • How can companies expand their brand globally while using their experiential marketing strategy?
  • What are the actionable next steps for a company that is considering developing an experiential marketing strategy for a global audience?
  • How are global brand audiences expected to evolve post-pandemic?

Get access to the full interview today.

WATCH THE FULL INTERVIEW
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