With live events disrupted worldwide by COVID-19, brands are looking for new strategies as they plan their future marketing efforts. Virtual events and environments have been the talk of the town, but what happens once live events are able to return? By offering the extended reach of virtual and the face-to-face connection of live events, a hybrid strategy is the best of both worlds. In our latest interview with MarketScale, John Capano of Impact XM discusses how hybrid events, the format of the future, will take brands beyond just the show floor and to new levels of brand engagement.
In this interview, John will answer the following questions and much more:
- What does it mean to utilize a hybrid strategy?
- What are the benefits of a hybrid model?
- What are the challenges of hybrid events and how can these challenges be navigated?
- What adaptations to live events are likely to become permanent fixtures in the events industry?
Get access to the full interview today.