The State of Events: Stax Consulting Research

the state of events

Strategic Insights for your Event Portfolio

We all know that the experiential marketing industry has been impacted by a range of new technologies, outside influences, and business objectives. But what does that mean for the state of events? 

Impact XM partnered with third party research firm, Stax Consulting, to answer that very question. By initiating an international market study designed to span industries and disciplines, our goal was to gain valuable unbiased insights to leverage future-forward strategies for our clients and our partners. 

In this report, you’ll read about: 

  • The survey respondents 
  • Our initial findings 
  • Direct quotes from event marketing professionals 
  • Proprietary events 
  • Top themes impacting events 
  • Key takeaways for your event marketing strategy 


Download your copy today.

Download your copy today.
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This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.
This form collects your information for follow up and will add you to our mailing list. You can unsubscribe or update your subscription preferences at any time. Check out our privacy policy for more details on how we protect and manage your data.