In today’s competitive and cluttered marketplace, there are more marketing channels than ever before and because there is a desire to utilize them all (omnichannel), marketing budgets are under heavy scrutiny to deliver positive results. Even with the increase of digital content and social media, we are observing a trend that events have a new power: connecting colleagues, collaborators, and customers face-to-face even more than ever.
Managing your event presence means more than deciding which events are a priority—it involves a series of strategic decisions that considers your overarching business, marketing, and sales objectives and where your brand shows up in the live event ecosystem. Just like your 401K portfolio, it’s important to make sure your event portfolio is carefully considered, analyzed, and managed to balance benefits and risks, striving for the right level of diversification to deliver optimal results.
Join our experts, Jennifer Beindorf and Leah Cepko, as they guide you through the fundamentals of event portfolio optimization. This exclusive resource grants access to valuable insights for market research, giving your marketing team a competitive edge through content tailored to experiential marketing experts.
Download your copy now to explore the strategic insights and benefits you need to consider when planning your event portfolio.
In this report, you will read about:
- What is event portfolio optimization?
- Why is event portfolio optimization important?
- Why are brand shifting investments to events?
- Seven questions to guide event optimization planning
- Visual tools and methodology to help you plan your event portfolio
Download your copy today.
