Marketing is undergoing a profound transformation, shifting from brand management to what we call “brain management.” In today’s marketing landscape, where authenticity and ethics are the keys to success, the shift from brand management to brain management is not merely an option but a necessity.
As the lead thinker behind this concept of brain management in marketing, Senior Director of Strategy and Planning at Impact XM, Francesca Gangitano, has put her thoughts to the paper and downloaded her 20+ years of expertise into this new concept. In the Spotlight, Francesca introduces the three main pillars of brain management along with some iconic examples.
In this guide, you will read about:
- Brain-based marketing strategies
- Sensory Architecture
- Choice Architecture
- How to apply this to your marketing
Download your copy today.