Trade shows and industry conferences provide endless opportunities for companies to advance sales and showcase their brand. Determining which of these shows/conferences to attend can prove to be a daunting task. Through years of experience in the experiential marketing industry, Impact XM has developed 5 steps to make choosing the right shows a breeze.
In this download, you will learn:
- How to determine your marketing goals and objectives
- The importance of research in regard to prospects, clients, and competitors
- To narrow down long lists through criteria weighting and prioritizing goals
- Budget allocation and the importance of your trade show resources
Strategic trade show planning is essential to achieving your exhibiting goals and maximizing your marketing success. By using the best practices we outline here, you will be able to make informed decisions about your trade show goals through a clear and concise process.
Download your copy today.