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Own The Moment At Events By Appealing To The Senses

Strategies for Increasing Engagement along the Attendee Journey using the 5 Senses

The five senses – sight, smell, sound, touch, and taste – are a part of everyone’s daily lives. Sensory marketing uses the five senses to associate brands with the thoughts and emotions that these sensations inspire. Why not harness this powerful connection to amplify the effectiveness of your marketing efforts? Through years of experience in the experiential marketing industry, Impact XM has come to find that the strategies provided here help brands do just that.

In this download, you will learn:

  • Why the five senses should matter to marketers
  • Strategies that use the senses to increase engagement
  • How the senses can be used for each phase of the attendee journey

The next time you are look to connect with your audience, consider these “sense”-ational strategies for increasing engagement.

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