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On a recent episode of the The EventBuzz Podcast presented by Purplepass, John Capano, Senior Vice President at Impact XM, discusses how to navigate the event industry as live events return in 2021. Specifically, John offers advice on how to build a bridge strategy that not only effectively transitions your event marketing but prepares it for a future where hybrid events are the new norm.
In this interview, John will answer the following questions and more:
- Why are hybrid events here to stay in the years following COVID?
- What are the top benefits to hosting hybrid events and experiences?
- What are your tips for creating a virtual environment that’s engaging and captivating?
- What is the Hub and Spoke method and why should it be considered in hybrid event marketing?
Excerpt: John Capano, Senior Vice President at Impact XM, discusses his bridge strategy for coming into the new world of events. A look into virtual experiences, online engagement, content marketing ideas, etc.
To listen to full EventBuzz Podcast episode check out the link below: