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In BizBash’s latest GatherGeeks podcast, BizBash Founder and Chairman, David Adler, sat down with Impact XM’s VP of Experiential Services, Sohini Mitra, and Brendan Brown of George P. Johnson to discuss one of the hottest topics in the event world: engagement. Sohini shares how Impact XM has been working with clients to discover the best ways for them to authentically connect with their target audience, whether it be virtually or in-person.
“We take them through the steps of understanding the entire attendee journey. Trying to figure out how are you marketing ahead of the event? How are you trying to engage with those people who are coming to your booth? And once they get to your booth, how are you keeping them in the booth? How are you talking to them? How are you giving them the content?” – Sohini Mitra
To listen to the full podcast, check out the link below:
The Engagement Dilemma: What Captures Attention Now?
Sohini Mitra is an industry veteran with more than 20 years of experience. She has spent her career fostering team development and empowering her staff to exceed client expectations on a daily basis. From her humble start in association management through her recent triumphs at experiential marketing agencies, Sohini has shown a thirst for knowledge, training, and listening. Because as Jimi Hendrix said, “Knowledge speaks, but wisdom listens.”