In her newest blog with Corporate Event News, Joy Kaufman Senior Creative Director at Impact XM, goes into detail about the challenges and opportunities that come along with a brand refresh. From knowing your audience, to knowing your brand, Joy shares key factors to consider when it comes to refreshing your brand.
Excerpt:
“Any brand communication should ultimately answer these three questions:
● Who are you?
● What do you do?
● Why should your audience care?“
To read the full article, check out the link below:
