Smart Meetings recently posted an article by our very own, Jennifer Beindorf, Senior VP Client Services, where she emphasizes the importance of fostering a sense of belonging and connection among event attendees. It highlights the growing trend of increased event attendance driven by people’s desire to share meaningful experiences with their “tribe.” To achieve this, she provides practical tips and innovative ideas for event planners.
These tips include getting to know attendees and their values, offering personalized event experiences, planning engaging community-building activities during breaks, incorporating local flavor to immerse attendees in the host city’s culture, and using thoughtful spatial design to create an inviting atmosphere. By implementing these strategies, event organizers can create a strong sense of community, making attendees feel valued, connected, and inspired.
Jennifer Beindorf’s article underscores the importance of designing events that go beyond the conventional, focusing on the attendees’ desire for meaningful connections and experiences. By tailoring events to align with attendees’ values and interests, offering personalization options, and infusing creativity into event design, organizers can cultivate a magnetic communal experience that leaves attendees feeling like an integral part of a vibrant and meaningful community.
Click here to read the full article: