Welcome to our comprehensive bundle of industry insights, meticulously curated to empower event professionals with the latest research and trends. At Impact XM, we love sharing our expertise and insights with avid followers like you.
In our Evergreen bundle, you can dive into “The State of Events” to understand the evolving events landscape, explore “Sustainability in Events” for essential strategies on eco-friendly event practices, and uncover the key themes and takeaways of CES 2024. Furthermore, you can also learn how to enhance your event marketing skills with “Optimizing Audience Engagement,” and gain exclusive knowledge from our “Beyond the KPI” Master Class.
These resources, created by Impact XM, are designed to elevate your event planning and execution to new heights. Download now and stay ahead in the dynamic world of events.
The State of Events: Stax Consulting Research
We all know that the experiential marketing industry has been impacted by a range of new technologies, outside influences, and business objectives. But what does that mean for the state of events? Impact XM partnered with third party research firm, Stax Consulting, to answer that very question.
Spotlight: Sustainability in Events
In this spotlight, we will highlight the global environmental impact of events, talk about the power we have to inspire change across all aspects of sustainability, and discuss ways companies can start adding more sustainable practices into event programs.
Themes Report: CES 2024
We observed many exciting new developments across the fields of artificial intelligence, sustainability, automation, robotics, smart cities and smart homes, medical technology, and of course the latest in entertainment and personal devices.
Spotlight: Optimizing Audience Engagement
Impact XM has summarized our recent research across a broad range of events and topics to identify five of the top global trends that we are witnessing in relation to audience engagement at in-person events.
Master Class Webinar: Beyond the KPI
In this session, we put a practical lens on organizing experiential data, activating it through analysis, and putting it to work to prove impact and elevate events and experiences. Get tangible advice from a team that has delivered (and measured) hundreds of live and digital engagements, each with their own strategy and objectives for measurement.
