Impact XM is proud to celebrate our client Sunbelt Rentals, winner of Best Employee Event in the 2025 Experiential and Event PR Awards presented by PRNEWS and Chief Marketer. This national recognition honors the most impactful and creative brand experiences of the year, and Sunbelt’s win reflects the scale, strategy, and storytelling behind its unforgettable event.
Held across two iconic Atlanta venues—the Georgia World Congress Center and the Mercedes-Benz Stadium—the multi-day experience brought together more than 5,000 employees from the U.S., Canada, and the U.K., plus over 100 investors. The event unveiled Sunbelt’s ambitious 4.0 strategy, celebrated achievements from the 3.0 era, and re-energized the organization around a bold vision for the future.
The Georgia World Congress Center was transformed into “Anytown” an immersive exhibit hall showcasing Sunbelt’s products and services through creative, interactive vignettes such as a grocery store, hospital, music festival, and life-sized games like Operation and Battleship. At Mercedes-Benz Stadium, a massive 100′ x 33′ LED wall—one of the largest in the venue’s history—set the stage for a powerful general session featuring high-impact motion graphics, storytelling, and multimedia presentations that inspired and united the audience.
From the innovative design and theming to the meticulous planning and flawless execution, Impact XM ensured every detail reflected Sunbelt’s culture, values, and future-forward approach. The result was a truly award-winning employee engagement event that strengthened company pride, sparked collaboration, and made a lasting impression on everyone in attendance.
See the full list of winners and honorable mentions from the 2025 Experiential and Event PR Awards below.
