Impact XM is proud to celebrate our client, Rockwool, for earning a coveted spot on Event Marketer’s list of Top Exhibits at Design & Construction Week 2025. Recognized for its immersive and highly engaging presence, Rockwool’s 3,000-square-foot exhibit demonstrated the power of strategic experience design to captivate and educate attendees.
Design & Construction Week (DCW), which brings together the International Builders’ Show (IBS) and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS), welcomed more than 124,000 at the Las Vegas Convention Center. Within this dynamic environment, Rockwool stood out for its ability to create a highly engaging and educational space that resonated with industry professionals.
At the heart of Rockwool’s top exhibit success was its commitment to hands-on experiences. Understanding that attendees sought in-depth technical knowledge, the exhibit seamlessly blended home construction elements with interactive activations, bringing the brand’s insulation solutions to life. Fire, water, and vapor demonstrations provided tangible insights into the performance of Rockwool’s products, making complex concepts more accessible and memorable.
To enhance engagement and inform future exhibit strategies, Rockwool implemented innovative data collection techniques. Surveys, QR codes leading to detailed product insights, and strategically placed sensors tracked interest levels in real time.
One of the most talked-about features was the Hush Hallway, a space designed to highlight the sound-absorbing capabilities of Rockwool’s insulation products. More than just a demonstration, the Hush Hallway became an unexpected oasis on the bustling show floor, offering visitors a moment of calm and a chance for meaningful conversations in a noise-free environment.
Rockwool’s recognition by Event Marketer is a testament to the brand’s dedication to delivering high-value experiences and Impact XM’s expertise in crafting exhibits that drive engagement. As we continue to push the boundaries of experiential marketing, we look forward to creating even more dynamic and impactful trade show experiences in the future. Congratulations to Rockwool on this well-earned recognition!
