Leading Event and Experiential Marketing Agency Providing Temporary Healthcare Structures and Retail Safety Solutions to Businesses Throughout North America
Dayton, N.J. — As the event industry continues to absorb and mitigate the COVID-19 impact on face-to-face interactions, it’s critical for event companies to adapt to the evolving needs of brands while also supporting communities in their fight against the pandemic. Impact XM, a global event and experiential marketing agency, has recently updated its service offerings to help businesses throughout North America keep people safe.
Utilizing its expertise in building temporary environments, Impact XM has redirected some of its resources to create temporary healthcare structures and retail safety solutions for essential businesses. The agency aims to support communities during this uncertain time by offering modular solutions that can help keep employees and customers safe. These structures are lightweight, scalable, easy to install, and quickly deployable in any location and environment. These sStructures can come with branding options including customizable graphics, way-finding and messaging. With CDC guidelines in mind, they are easy to clean and are created with nontoxic, BPA-free materials.
“We remain committed to our mission of helping bring brands and people together even while we remain apart,” said Impact XM president Jared Pollacco. “We are leveraging our event, exhibit, and flexible environment expertise to provide services to clients and communities as the needs of the marketplace continue to evolve.”
Impact XM is a nearly 50-year-old agency that specializes in immersive live and virtual events, experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics, and measurement.
With live events at a standstill, another major emphasis for Impact XM is to increase its focus on providing virtual and hybrid strategies for events, exhibits, and trade shows that leverage immersive and engaging technology. Post-pandemic, businesses will have a need for combined medium hybrid events to reach their audiences and meet business goals.
The agency has also joined forces with a number of coalitions more than 80 event production companies in the newly-formed coalition such as, Live For Life, Live Events Coalition, and Go Live Together, to contribute resources and expertise to the fight against the pandemic. These coalitions also help the event industry recover from the impact of COVID-19 and protect events as a vital part of our economy and communities. The coalition partners are contributing resources and expertise to offer engineering and support service solutions to the fight against the pandemic.
About Impact XM
Impact XM is a global experiential marketing agency specialized in live marketing. The agency creates events, meetings, conferences, exhibits, environments, digital engagements and consumer activations that connect clients’ target audiences with their brands.
Trusted by some of the world’s most respected organizations, the agency has a forty-six-year heritage of insightful strategy, brilliant creative, smart fulfilment and purposeful metrics. Impact XM clients operate across a variety of industries, including the Aviation, Healthcare, Technology and Industrial sectors.
Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich. More information can be found at https://impact-xm.com