Jodi Dwyer Will Empower Impact XM Account Management Teams, Driving Innovation for the Global Event and Experiential Marketing Agency
Dayton, N.J. (March 14, 2023) — Global full-service event and experiential marketing agency Impact XM recently announced the appointment of Jodi Dwyer to vice president, account management. With more than 15 years of experience in the industry, Dwyer will lead the account management team, and play a critical role in staffing, onboarding, and training, and establishing a vision for the department as it continues to grow.
Dywer’s extensive experience as an experiential project manager at the international level has allowed her to lead a diverse portfolio of award-winning programs throughout her career. She has touched groundbreaking projects across a range of industries and verticals, from building market identity and sponsorship value for legacy sporting events to developing and implementing COVID-19 rapid testing centers at the onset of the pandemic.
Dwyer pairs her global experience with a hands-on approach, empowering top-performing and accountable teams to think outside the box and drive innovation within the industry. She is an advocate for building strong internal and external relationships alike and works to provide excellent service in every aspect of work, from the big picture to the fine details. In her new role, Dwyer will also focus on best practice initiatives and standardize processes throughout the agency, especially as it implements its “X well-crafted” brand promise to deliver on the variety of solutions, services, and strategies required to create effective and memorable brand experiences.
“We’re thrilled to have Jodi join the leadership team here at Impact XM, as account management is so important to the success of our clients and their event programs” said Jared Pollacco, chief executive officer of Impact XM. “As we celebrate our 50th anniversary as an agency, Jodi’s contributions to Impact XM will help us shape the future of our team as we continue to evolve with the industry.”
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with nearly 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and London, England. More information can be found here.