The Agency Will Offer a Full-Service Strategy-Through-Execution BI Solution To Track and Activate Experiential Program Data
Dayton, N.J. (April 20, 2023) — Global full-service event and experiential marketing agency Impact XM today announced the launch of its Experiential Business Intelligence Service (xBI™), a bespoke service that will offer new data-driven insights, KPIs and recommendations for experiential marketing optimization. Unveiled during the agency’s 50th anniversary, this is the newest offering from Impact XM as it continues to innovate and evolve the experiential marketing industry.
The bespoke service will partner strategists with technologists and data experts to offer a complete marketing business intelligence solution that unifies the many disparate data sources in a modern event experience. xBI™ includes strategic consultation, measurement, and reporting for each client and campaign. Clients will have access to a real-time dashboard environment to monitor KPIs for each event and program, along with robust post-campaign business insights and program recommendations provided by Impact XM’s strategy team.
“The launch of xBI™ makes this an exciting time for our agency and – more importantly – our clients,” said Matthew Grant, Vice President of Live and Digital Production and Technology at Impact XM. “As our world continues to evolve, marketers are expected to deliver data-driven results, so it’s essential that our industry stays on the forefront of this trend. xBI™ will allow our clients to truly activate their experiential data, putting new meaning behind success. Further, our business intelligence and deep analysis will uncover breakthrough insights to optimize their future marketing campaigns.”
The xBI™ service begins with a collaborative client meeting, led by strategists that determine a data and analytical plan and set KPIs to build a foundation for success. From there, our technologists and data experts capture data from each accessible source and serve up the analysis in a custom interactive portal that clients can access throughout the year. Following individual programs, strategists digest the data and produce an ‘Impact Assessment’ that reviews results, insights, and recommendations.
xBI is an annual, portfolio-level service for Impact XM clients. To learn more about this Experiential Business Intelligence Service, visit https://impact-xm.com/xbi/. To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, Dallas, Denver, Los Angeles, Washington D.C. and London, England.