A two-year long endeavor comes to fruition as the Experiential Marketing Measurement Coalition (EMMC) has its public launch on Monday, February 15th. The EMMC is a partnership of event marketing agencies and professionals who are committed to establishing effective measurements of experiential programs.
With a period of massive disruption from COVID-19, there is no better time to step back and rethink our measurement practices in the events industry than now. As digital experiences have come with a host of data, it is critical to understand how to gather and analyze similar metrics from in-person experiences.
Impact XM is proud to be a founding member of the EMMC along with other agencies including Smyle, InVision, RedPeg Marketing, DRP and many others to create global industry measurement benchmarks. By standardizing core metrics and methods, the EMMC hopes to promote the experiential industry as a valuable asset in all strategic marketing initiatives.
To learn more about the EMMC, check out the link below: