FOR IMMEDIATE RELEASE
March 2, 2022
HISENSE’S VIBRANT AND ENGAGING EXHIBIT NAMED TO EXHIBITOR MAGAZINE’S 2022 BEST OF CES LIST
The Highly Immersive And Incredibly Visual Exhibit Designed By Impact XM Wowed Attendees With An Out-Of-The-Box Approach To The Smart Home Concept
Dayton, NJ – Combining big screen TVs, network functions and an incredible visual presence, Hisense took the Consumer Electronics Show (CES) by storm, ranking on EXHIBITOR Magazine’s 2022 Best of CES list with an exhibit designed and fabricated by global event and experiential marketing agency Impact XM. After an all-digital experience in 2021, CES 2022 marked a return to the in-person experience with over 2,000 exhibitors and an audience of over 44,000 in-person and 40,000 virtual attendees.
As more events returned to a hybrid/in-person approach over the past year, consumer electronic brand Hisense wanted an exhibit that was out-of-the-box, vibrant and stimulating, while also providing a compelling experience that centered the company as a leader in the smart home industry. The result was a highly visual display of Hisense products, paired with an immersive and functional Connected Life experience – a stunning exhibit space that spanned a massive 14,800 square feet.
To immediately stand out in the world’s largest consumer electronics show, Hisense’s latest ULED TV models were showcased as a 14-foot center-hanging “Cube”, creating a colorful, dynamic and attention-grabbing display. From there, attendees were immediately drawn towards the Laser TV area, which showcased the brand’s short throw front projection product in a darked alcove for the best possible viewing experience. The Connected Life area, a functional living space that integrated all Hisense smart home products, from smart lights to door handles, brought all of the visuals and technology together into a truly immersive experience. While the intuitive and visual nature of the exhibit allowed attendees to walk through and interact with Hisense at their own pace, Impact XM also staffed the exhibit with 20 brand ambassadors who were equipped to guide attendees through products and experiences.
“As we return to in-person shows and conferences, we’ve been faced with what was, and what can be,” said Jared Pollacco, CEO of Impact XM. “My team and I are constantly partnering with clients to push the boundaries of what experiential marketing can and should be and wanted to tell a clear story about Hisense’s brand and purpose that was incredibly visual, engaging and informative. I’m proud to say that we did exactly that with their exhibit at CES, and I’m honored that EXHIBITOR Magazine recognized Hisense’s experience and the hard work of the Impact XM team.”
To view the other exhibits named in this year’s Best of CES list, visit http://www.ExhibitorOnline.com or read EXHIBITOR’s February/March 2022 issue.
About Impact XM
Impact XM is a global event and experiential marketing agency with nearly 50 years of experience creating events, meetings, conferences, exhibits, environments, digital engagements, and consumer activations to connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, Impact XM has been recognized for insightful strategy, brilliant creative, smart fulfillment, and purposeful metrics. Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C. and Zurich, Switzerland. More information can be found at http://www.Impact-XM.com
