Impact XM created an interactive journey through the world of pests and pest control for BASF. Guided by a “Pest Port,” each stop used a mix of clever touch, smell, taste as well as digital experiences to immerse pest management professionals in our client’s solutions that out-smart ants, termites and cockroaches.
Based on its success at trade shows, various components are being used at smaller customer events, increasing message uptake and ROI.
