Juniper Networks Deception Force
To launch a new product strategy for Juniper Networks, Impact XM gamified a fantasy network security video game, creating a scripted and hosted presentation using iPhones as the game controllers.
Daily winners were tracked via a leaderboard and branded “swag” was provided for all participants. To enhance social magnification of the launch, network professionals were able to drop themselves into the video game action through a green screen activation.
