Dayton, NJ (April 14, 2025) – Impact XM, a global leader in event and experiential marketing, has significantly expanded its Strategy department —doubling its size—to meet growing client demand for insight-driven, tech-powered brand experiences.
This expansion reflects the rising need for analytics-backed strategy and Impact XM’s broader investment in content development, omnichannel integration, and AI-enhanced experiential innovation. It also reinforces the agency’s commitment to delivering measurable, results-oriented strategies that blend creativity with cutting-edge technology.
Led by Experts. Designed for Impact.
At the helm of the expanded team is Ben Putman, Vice President of Strategy, a digital marketing and AI expert with over 20 years of experience, including more than a decade in the healthcare space. He brings deep expertise in omnichannel strategy, personalization, and AI-driven insights, with a strong track record of helping highly regulated brands in pharma, biotech, and healthcare deliver innovative, compliant, and results-driven experiences. Putman is joined by a seasoned leadership team with deep backgrounds in strategy, data analytics, digital solutions, and experiential engagement.
The expanded team includes Brand & Content Strategists, Data & Analytics Experts, AI & Personalization Specialists, and Engagement Strategists—each bringing a unique lens to an evolving experiential landscape. Together, these specialists enable Impact XM to craft intelligent, insight-led programs that drive performance and lasting brand impact.
"Together, these industry experts bring decades of experience and cutting-edge insights to create a world-class strategy team that delivers innovative solutions and impactful results for our clients," said Erik McKinney, Senior Vice President of Creative & Strategy at Impact XM.
Driving Results Through Strategy, Creativity, and Technology
This growth empowers Impact XM to deliver fully integrated engagement programs—from pre-event outreach and onsite interactive experiences to post-event analysis—all connected by a unified strategy. Clients benefit from:
- Real-time performance optimization
- Deep audience personalization powered by AI
- Seamless integration of content, data, and technology
- Rich, measurable post-event analytics and insights
“We’re not just building a team—we’re building a future-facing capability that ensures our clients stay ahead in a fast-changing experiential environment,” Putman added.
With deep specialization across sectors like biotech, pharmaceuticals, healthcare, and technology, Impact XM’s strategy team offers a rare blend of industry insight and innovation. This positions the agency to deliver smarter, more personalized brand experiences that drive long-term results.
Unlike traditional experiential agencies, the team leverages AI-driven insights and real-time data optimization to enhance audience engagement. By refining the entire event experience—from strategic pre-event planning to in-depth post-event analytics—clients gain measurable results and maximized ROI.
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a leading global experiential marketing agency dedicated to crafting brand experiences that drive meaningful connections. By blending strategy, creativity, and technology, we help brands connect with audiences in ways that are engaging, memorable, and meaningful. Because at Impact XM, we believe that Impact is Everything.
Headquartered in New Jersey, Impact XM has locations in Toronto, Las Vegas, Chicago, Denver, Los Angeles, Washington D.C. and London, England. For more information, visit https://www.impact-xm.com.
