10 most innovative meeting

Sunbelt Rentals’ POWERHOUSE Event Recognized in BizBash’s 10 Most Innovative Meeting of 2024 

Impact XM is excited to announce that our collaboration with Sunbelt Rentals has been named BizBash’s 10 Most Innovative Meeting of 2024 list! This recognition highlights the creativity and collaboration behind POWERHOUSE 2024—a dynamic two-day experience designed to bring Sunbelt Rentals’ workforce together and showcase their products and solutions in an engaging and unforgettable way. 

Held at the Georgia World Congress Center and Mercedes-Benz Stadium, the event showcased live equipment demonstrations, interactive games, and an engaging general session, creating a perfect blend of innovation and entertainment. Through compelling storytelling, including a heartfelt tale of an employee’s heroic act, and unforgettable performances like the Zac Brown Band, the event celebrated Sunbelt Rentals’ culture while elevating its brand message. 

POWERHOUSE 2024 was a masterclass in combining creative strategy, immersive storytelling, and seamless execution. The result was a transformative experience that left a lasting impression on attendees, strengthened employee engagement, and amplified Sunbelt Rentals’ market presence. 

10 Most Innovative Meeting of 2024: Sunbelt Rentals' POWERHOUSE Event

Excerpt: When planning this year’s event, the team saw an opportunity to crank things up a notch—and to transform Anytown into a full-scale, immersive experience…” 

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