San Diego Comic-Con (SDCC) is more than just a convention; it’s a global phenomenon. With more than 130,000 pop culture enthusiasts, entertainment industry professionals, and sci-fi/fantasy literature aficionados in attendance, SDCC is a powerful draw for top brands across the world.
Today’s Comic-Con is a far cry from the gathering of hundreds who convened in the basement of the US Grant Hotel in 1970. Today, SDCC is a pivotal platform for major entertainment brands to unveil new content, engage with fans, and create unforgettable experiences.
This year, we sent our very own experiential marketing expert, Garrett Barnham, to the West Coast to experience SDCC first-hand. In his journey, Garrett explored the ins and outs of San Diego Comic-Con from outdoor activations to the vibrant show floor inside the convention center.
Download your copy today to explore the event through his experienced and strategic eyes in this fresh take on our Comic-Con Themes Report for 2024.
In this report, you will read about:
- leading event themes
- examples of successful experiences
- strategic industry insights
- key takeaways and considerations
Download your copy today.
