In early August, Impact XM returned to the Corporate Event Marketing Association (CEMA) Summit for another event that truly “popped.” The CEMA Summit, which gathers over 500 event marketing experts every year, was the perfect stage to unveil Impact XM’s refreshed Make It Pop! Lounge, which served as an engaging gathering point for attendees to network, unwind, and enjoy a complimentary boba tea.
This year’s lounge was the third evolution of the Make It Pop! theme, which has allowed us to showcase how we can amplify a brand through interactive attendee engagements.
Since we first unveiled the Make It Pop! Lounge in 2022, it has been highly regarded by attendees of the CEMA Summit. This year was no different as attendees flocked to our lounge for complimentary boba tea, an interactive game to donate to local and national charities, and a photo booth that captured new memories and connections built at the event.
While visiting the lounge, attendees had the chance to play our Pop for Good game, which allowed them to choose one of three charities to donate to. Attendees were able to choose whether they wanted to donate eight cans of food to the West Seattle Food Bank, donate a toy to the Seattle Children’s Hospital, or plant four trees with the International Tree Foundation. We were so thrilled by the participation from attendees that Impact XM decided to match the donations made over the course of the two-day event. Altogether, attendees helped us donate 304 cans of food to the West Seattle Food Bank, 112 toys to the Seattle Children’s Hospital, and plant 88 trees with the International Tree Foundation!
We’re also thrilled that Impact XM’s Executive Creative Director Kaitland Hunter’s was able to host an interactive workshop about how event marketers can supercharge creativity through fusing emotional and artificial intelligence. The response from attendees was overwhelmingly positive with both session times reaching max capacity. Perhaps the biggest takeaway from the sessions was that attendees were able to visualize how AI could make them better, faster, and more efficient at their jobs.
Building on the success of these sessions on AI, Impact XM is exploring the potential of hosting future workshops for clients and employees to get hands-on experience and see how AI can supercharge their creativity. If you’re interested in attending a workshop on leveraging AI to enhance your creative processes, get in touch by reaching out to [email protected]!
