We all know that the experiential marketing industry has been impacted by a range of new technologies, outside influences, and business objectives. But what does that mean for the state of events?
Impact XM partnered with third party research firm, Stax Consulting, to answer that very question. By initiating an international market study designed to span industries and disciplines, our goal was to gain valuable unbiased insights to leverage future-forward strategies for our clients and our partners.
In this report, you’ll read about:
- The survey respondents
- Our initial findings
- Direct quotes from event marketing professionals
- Proprietary events
- Top themes impacting events
- Key takeaways for your event marketing strategy
Download your copy today.
