Sunbrella was in search of a chic and engaging exhibit to attract interior designers at NEOCON 2019 and Impact XM delivered with this eye-catching booth.

Impact XM turned Sunbrella’s entire exhibit into a fabric swatch, showcasing their newest campaign colors on the outside to create a high sense of visibility for the booth, and featured neutral colors on the inside to create an intimate setting. The exhibit was enclosed with 4 layers of custom sewn fabric, with strips of LED lights hung in-between to keep the space bright.

The center island became a common area for designers and Sunbrella staff to collaborate and create a custom design pallet.

90% of the material inside of the booth from the seats and the floors, to the bags, and the walls, were Sunbrella’s products.

The exhibit was highly shared on social media with attendees taking photos walking through the walls of fabric.