SailPoint Navigate Event 2025
- Austin
- Corporate Events
- Identity Security/Technology
A Campus-Style Celebration of Innovation
THE CHALLENGE
Scaling With Purpose
SailPoint approached Impact XM with a bold ambition: to transform their annual Navigate event from a company showcase into a must-attend, industry-wide experience. Building on the successes and key learnings from 2024, the 2025 edition aimed to grow attendance, capture new leads, and generate excitement around SailPoint’s vision.
The stakes were higher this year. With the Austin Convention Center under construction, the event had to span two venues—Fairmont Austin and Austin Marriott Downtown—while maintaining a seamless, cohesive experience. We were tasked with transforming multiple locations into a single, immersive world that thrilled attendees, encouraged collaboration, and left a lasting impression.
THE SOLUTION
Energy Around Every Corner
Impact XM rose to the challenge by designing a bold event identity that tied the venues together while creating moments that were memorable, interactive, and conversation-worthy. From the very first touchpoint, the energy was high. Registration featured an AI-powered photo experience, allowing attendees to create custom avatar pins that sparked fun conversations and instant networking opportunities.
To bridge the two venues, Impact XM implemented a thoughtful campus-style design and wayfinding strategy, complete with surprise moments like a snow cone truck at the halfway point to keep attendees engaged and energized. Both locations were carefully curated to drive traffic and ensure attendees experienced the full Navigate Campus, including a broadcast studio and tailored content that brought the event to life in every space.
The main stage experience was completely reimagined. Instead of a traditional opening video, the audience was greeted by a live performance from iLuminate, an LED dance troupe whose theatrics and energy set the tone for the entire day. The excitement only escalated with a music festival at the iconic Austin Long Center, headlined by Flo Rida and surrounded by local food trucks, immersive experiences, and stunning views of the Austin skyline.
The experience extended beyond the venues themselves. An Executive Circle track featured a captivating offsite dinner at the Commodore Perry Estate, where every detail—from a living champagne wall to elevated service—reinforced SailPoint’s commitment to creating unforgettable moments. Every activation, every interaction, and every design decision worked together to elevate the event, drive conversation, and immerse attendees in the SailPoint vision.
THE IMPACT
SailPoint Navigate 2025 set a new standard for the annual event. Attendees highlighted networking and keynote sessions as standout experiences, while performances by iLuminate and Flo Rida left lasting impressions and generated excitement that carried throughout the event. The multi-venue approach, combined with personalized touches like AI photo activations and surprise delights, successfully created a sense of community and cohesion.
Beyond the immediate success of the event, this year’s Navigate opened new opportunities for Impact XM to consult on SailPoint’s global event presence, strengthening the partnership and demonstrating how a thoughtfully designed, immersive experience can transform a flagship event into an industry-wide phenomenon.
