Polar Drive-Thru Experience
- Toronto, Ontario
- Brand Activations
- Marketing/Event Agency
Multi-level immersive drive-thru experience.
THE CHALLENGE
During the midst of a Pandemic, we partnered with The Concierge Club to create a one-of-a-kind multi-level holiday indoor/outdoor drive-thru experience for the local families in Toronto, Canada.
THE SOLUTION
Working with the Pearson Airport, the team in less than 5 weeks transformed an unused parking garage into an immersive drive-thru experience that consisted of 3 themed décor floors and 4 light tunnels all tied together with festive music.
Each level of the experience was designed in different themes. Level 1 consisted of white flock Christmas trees, white lights, and white larger than life holiday décor. Level 2, consisted of green Christmas trees, nut crackers, and included a live Santa available for photos with his full-size sleigh. Level 3, hosted spectacular gold accents and included warm lighting throughout.
Starting with an immersive light tunnel that included more than 142,000 twinkling lights to ending with a meeting with Santa and catching the Grinch trying to steal a Lamborghini children and families were delighted with the experience.
THE IMPACT
The month-long event welcome more than 120,000 visitors and received over 2,400 positive comments and reviews.
