Nvidia LAN 50
- Las Vegas
- Meetings & Events
- Technology/Software/Digital
Crafting a Legendary Gaming Event
THE CHALLENGE
Reviving Gaming Culture
Nvidia set out to reignite its connection with the gaming community by bringing back the GeForce LAN event, a long-awaited return after 13 years. This event was designed to celebrate the launch of the GeForce RTX 50 series, featuring the flagship RTX 5090, while also building excitement ahead of CES. The goal was to create a space where fans could gather, game, and experience the new product firsthand in a high-energy, immersive environment. Nvidia wanted to bring back the essence of classic LAN parties, where players physically connect their computers and play together for an extended gaming marathon.
A large-scale event needed to be executed, that seamlessly blended nostalgia with modern gaming technology. The GeForce LAN 50 needed to accommodate up to 400 players in a BYOC (Bring Your Own Computer) setting, offering a 50-hour continuous gaming experience filled with contests, tournaments, and giveaways. At the same time, the event had to generate significant buzz before CES, ensuring a successful product launch and reinforcing Nvidia’s presence in the gaming industry. With multiple moving parts and high expectations, Nvidia needed a trusted partner to bring the vision to life.
THE SOLUTION
Global Community Engagement
To make this ambitious event a reality, Nvidia partnered with Impact XM to manage and execute every detail. The Mandalay Bay Convention Center was transformed into a fully immersive gaming arena, embracing a raw, grunge aesthetic that reflected the energy of the gaming community. Instead of overproduced décor, the space was intentionally designed with a darker, industrial feel, with Nvidia’s brand colors and textures brought to life through dynamic lighting effects.
Impact XM handled all aspects of event registration, from building the website to managing ticket sales and ensuring a seamless check-in process. The event space remained active nearly around the clock, running from 8 AM to 3 AM daily, with nonstop gaming, tournaments, raffles, and exclusive product giveaways from Nvidia’s partners. A massive stage became the centerpiece for key presentations and live competitions, while dedicated partner booths gave attendees direct access to industry-leading brands and gaming innovations.
Beyond the in-person experience, the event extended its reach globally by connecting players to satellite events in Berlin, Taipei, and Beijing. Gamers from around the world were able to participate, reinforcing Nvidia’s commitment to community engagement on a global scale.
Custom-built pedestals and dramatic lighting installations showcased “garage build” computers designed by fans, flanking the highly anticipated RTX 5090 and emphasizing the connection between grassroots gaming culture and cutting-edge technology. The event culminated in a major product reveal following Nvidia’s CES keynote, bringing the excitement to its peak.
THE IMPACT
The GeForce LAN 50 successfully hosted approximately 250 gamers, reviving the beloved event while creating an unforgettable experience for attendees. Feedback from the Nvidia team was overwhelmingly positive, with participants fully engaged in the interactive gaming environment. The presence of Nvidia’s CEO, Jensen Huang, further elevated the event’s prestige and cemented its success.
More than just a gaming event, the GeForce LAN 50 reinforced Nvidia’s deep connection with its fan base while setting the stage for the RTX 50 series launch. Nvidia’s vision was brought to life, creating meaningful interactions and lasting impact.
