![Impact XM Global Experiential Marketing Agency](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_1024,h_539/https://impact-xm.com/wp-content/uploads/IXM_Kroger_1-1024x539.jpg)
A unique challenge – to create a unified experience spanning three floors of an expo venue – led to a unique solution.
Impact XM designed, developed and delivered a system using form and color to create a branded wayfinding system, as well as “the dynamic ribbon,” a feature that integrated individual exhibits into a unified whole.
![](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_970,h_600/https://impact-xm.com/wp-content/uploads/IXM_Kroger_3.jpg)