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Juniper Networks Deception Force

Juniper Networks booth

To launch a new product strategy for Juniper Networks, Impact XM gamified a fantasy network security video game, creating a scripted and hosted presentation using iPhones as the game controllers.

Daily winners were tracked via a leaderboard and branded “swag” was provided for all participants. To enhance social magnification of the launch, network professionals were able to drop themselves into the video game action through a green screen activation.

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