Hisense Media Event
- New York
- Events, Meetings, & Conferences
- Consumer Electronics
Hisense Unveils New Look with Immersive NBA-Themed Event
THE CHALLENGE
A Brand Immersed
Hisense has grown significantly over the decades establishing itself as a global leader in consumer electronics and home appliances. In a strategic move to expand brand presence, Hisense recently implemented a regional brand refresh.
This refresh establishes a cohesive visual identity that aligns perfectly with their momentous collaboration with the NBA. To celebrate this significant partnership, Hisense looked to host a launch event to unveil their updated brand image and showcase their comprehensive range of cutting-edge products, including state-of-the-art TVs, laser projectors, and kitchen appliances.
This official partnership with the NBA is part of Hisense’s strategy to expand its brand presence and connect with a broader audience, leveraging the global popularity of basketball to enhance its market reach. The event needed to be meticulously designed to create an immersive and engaging experience for attendees.
THE SOLUTION
Engagement Amplified
Impact XM expertly crafted a stunning integration of Hisense’s new look-and-feel, incorporating stylish and engaging elements to highlight their NBA partnership. The space featured impressive, colorful floor-to-ceiling graphics that perfectly captured the brand’s vision. Strategically placed vignettes and activations throughout the event showcased Hisense’s extensive range of products.
The event included a live DJ, an AI-powered photo booth, and a selection of cocktails and hors d’oeuvres, creating a memorable and interactive atmosphere. Attendees also had the opportunity to customize sneakers with Hisense-inspired decals, adding a unique and personal touch to a high-value giveaway.
This experience wasn’t just about products. It was a chance for visitors to mingle, learn about the NBA partnership, and experience the Hisense brand firsthand.
THE IMPACT
Impact XM’s thorough planning and meticulous fabrication ensured the final execution mirrored the approved design perfectly, wowing the client, attendees, and even onlookers from the street. Notably, this event marked the first time that this venue had ever been fully wrapped in graphics, solidifying a truly memorable atmosphere.
