Hisense FIFA Club World Cup Activation
- New Jersey
- Brand & Sponsorship Activations
- Consumer Electronics
Celebrating the Game, Showcasing the Future
THE CHALLENGE
Making Sponsorship Unforgettable
As a major sponsor of the FIFA Club World Cup, Hisense wanted to make its presence felt far beyond the stadium. The goal was to create a destination that celebrated their sponsorship while immersing visitors in the brand’s world of innovation, showcasing their products in a way that felt engaging, premium, and memorable.
The activation needed to drive U.S. brand awareness, highlight product launches (including a groundbreaking 116” RGB-MiniLED TV), and bring people in to explore the full range of Hisense offerings. The location—American Dream Mall in East Rutherford, NJ—was strategically chosen for its proximity to the finals of the FIFA Club World Cup. Adding to the challenge: the entire build had to meet strict fire-retardant requirements and be installed in a high-traffic retail environment without compromising the immersive feel.
THE SOLUTION
Bringing Fans Closer
For three weeks, the Hisense FIFA Club World Cup Pop-Up Store transformed the American Dream Mall into an interactive technology showcase. Designed as four distinct product zones, each space highlighted a hero innovation—from massive, crystal-clear TVs to sleek, smart refrigerators and energy-efficient air conditioners.
At the center stood the showstopper: a 116” RGB-MiniLED TV, framed to perfection so every viewing angle revealed another product story. To elevate the presence, Impact XM executed premium upgrades with just three days’ turnaround, introducing halo-lit logo treatments, custom cut-out panels accented with soccer motifs, and layered LED backlighting for added dimension.
Live energy pulsed through the space with soccer jugglers engaging shoppers, real match broadcasts playing across the displays, and interactive games like the VAR Challenge and Live Game Zone. The design blended sleek tech presentation with the electric atmosphere of the tournament, making the space both an entertainment hub and a product showcase.
THE IMPACT
The activation became a destination for fans and shoppers alike, drawing crowds who came for the game-day excitement and stayed to explore Hisense’s innovations. Visitors engaged directly with the brand, tested products firsthand, and experienced the seamless integration of design and technology.
The combination of immersive storytelling, interactive elements, and a premium visual identity ensured Hisense stood out not just as a sponsor, but as a leader in forward-thinking home technology. The result was a space that captured the energy of the FIFA Club World Cup while building lasting brand awareness in the U.S. market.
