HISENSE AT CES
- Las Vegas
- Exhibits & Trade Shows
- Consumer Electronics
Hisense Immersive Tech Showcase
THE CHALLENGE
Global Innovation, Unveiled
CES is a prestigious tech forward trade show that attracts a diverse international audience. Hisense aimed to showcase its wide array of cutting-edge products, highlighting their availability for global markets. The objective for their booth this year was to promote Hisense’s upcoming innovations and generate excitement, while also gathering valuable feedback from attendees.
Hisense needed to also focus on delivering a product display and showroom-centric experience in their expansive booth. This approach aimed to allow for an immersive engagement with their expansive roster of future-forward products—from Smart Kitchen to the latest in Laser TV displays—, emphasizing their commitment to technological advancement and consumer satisfaction. Their global messaging also needed to resonate with a wide audience, ensuring that Hisense’s innovations were positioned as leading solutions in the tech industry.
THE SOLUTION
Interactive Delights
Through a strategic collaboration, Impact XM crafted a captivating booth layout for Hisense, drawing in attendees from almost every angle. The open-concept exterior showcased Hisense’s most dazzling products, drawing visitors in with a streamlined flow. While venturing inside the booth, attendees were able to embark on a journey of discovery.
Hisense cleverly concealed some of their major innovations from competitors within the booth’s interior, offering an exclusive glimpse into the future with a peek at exciting products still under development, and further piquing visitor interest.
The experience didn’t stop there. Attendees were treated to a variety of interactive showcases. The AI Art Portrait Demo brought Hisense’s Art TVs to life, while the Laser TV Area buzzed with live presentations and interactive demos highlighting the power of this innovative technology. Nestled within an enclosed glass room, the Soundroom Oasis offered attendees the chance to experience Hisense’s audio products in a controlled, home-like environment.
Gamers were also immersed in the action thanks to curved monitor demos showcasing the ultimate competitive edge. For a glimpse into the future of transportation, a car demo displayed the impressive capabilities of Hisense’s short-throw projector technology. Collaboration with Sanden was on display as well, with a showcase of the future of electric vehicle thermal management systems.
Taking center stage, a live Smart Kitchen Demo brought the Hisense experience full circle. Attendees witnessed the consumer technology in action while enjoying a taste of freshly prepared food, solidifying the connection between innovation and everyday life.
THE IMPACT
Hisense is undergoing a strategic shift, evolving from a television brand into a comprehensive technology brand. Impact XM is proud to support this transformation through our marketing efforts, driving brand awareness and exposure across strategic markets and audiences.
