THE CHALLENGE
Electrolit is an up-and-coming beverage brand taking over the electrolyte drink market, and they’re continuing to expand to the global marketplace with the introduction of new flavors.
Being newer to the market, they challenged Impact XM to design an eye-catching exhibit for NACS that would draw attendees to their space to help increase their brand awareness and visibility.
NACS took place in Chicago, IL. It was a four-day event of programming and exhibitions that united in the celebration of convenience and fuel retailing. This was a perfect event for Electrolit to promote their brand with the help and expertise of Impact XM.
OUR SOLUTION
Impact XM presented the idea of adding a large standout circular LED hanging sign that would elevate the brand and showcase content that would draw attendees into the space. The LED sign continuously rotated content focusing on new drinks and flavors that Electrolit offers.
The backwall height was increased to add an additional four feet for a greater graphic opportunity and messaging. The overall look of the booth was bright, light, inviting and highlighted their new product line perfectly.
