Del Fresco Produce at GPFS
- Anaheim
- Exhibits & Trade Shows
- Consumer Produce
A Modern Italian Evolution
THE CHALLENGE
Conveying La Dolce Vita
The International Fresh Produce Association (IFPA) stands as the largest and most diverse international association serving the entire fresh produce and floral supply chain; hosting events, programs, and conventions throughout the year for fresh produce and floral professionals. For Del Fresco Produce, this presented a crucial opportunity to assert their presence and make a lasting impression.
Recognizing the magnitude of the IFPA and one of their flagship events, The Global Produce and Floral Show (GPFS), Del Fresco set out to transform their conventional booth into a captivating modern Italian market ambiance. This goal was driven by a desire to captivate attendees and showcase their produce in a truly distinctive and unforgettable manner.
THE SOLUTION
A Fruitful Transformation
To meet this challenge, Impact XM executed a solution that seamlessly integrated and showcased their range of fresh products within the booth, while exuding the Italian market ambiance.
A design overhaul was done, incorporating faux brick walls, mosaic-style flooring, and natural earth tones accented with vines and canopy lighting. The faux brick walls—repurposed from existing panels—not only provided aesthetic appeal but also served as a backdrop for integrated storage and refrigeration units. The mosaic flooring, a departure from the typical brown barnboard look frequently seen in such food and produce shows, became a standout feature; garnering attention and admiration from visitors.
Additionally, the impact of the booth was maximized by strategically placing multimedia screens throughout, displaying their products and company information. This multimedia approach ensured that attendees could engage with their offerings and learn more about their brand effortlessly.
THE IMPACT
The impact of these efforts became unmistakable as Del Fresco Produce skillfully etched a lasting impression at The Global Produce and Floral Show. Guided by the expertise of Impact XM, the booth underwent a notable transformation, effortlessly blending their product range with the enchanting ambiance of an Italian market. The resounding success of the booth resonated through the enthusiastic feedback it garnered on the show floor, validating its effectiveness in not only leaving a lasting mark but also in fortifying Del Fresco’s standing within the industry.
"...Just wanted to send you a HUGE thank you on behalf of the Del Fresco team. Thanks for putting up with all our changes and bringing our vision of the Modern Italian Market to life. Everyone loved it and the feedback from our clients was super positive."
