After first partnering with Canada Goose on their first Pitti Uomo experience in June of 2014, Impact XM helped the brand expand their presence and reach more customers than ever before.
Initially, Canada Goose had a modest indoor presence, an inline space of 3m x 3m. Over time, they expanded into a welcoming custom outdoor exhibit, complete with multiple product displays, an espresso bar, lounge seating, and an outdoor patio.
With a prime location just in front of the main show building, Canada Goose was able to draw traffic and customers to their brand.