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BASF WCC

We Create Chemistry

A Sustainable Tour that Traveled Across America

Impact XM Global Experiential Marketing Agency

In support of the North American leg of the We Create Chemistry World Tour (BASF), Impact XM managed tour logistics and provided production support for over 30 events in six cities during a four-month tour schedule.

Special attention was paid to sustainable materials, re-use of packing materials (as scenic elements) and waste-reduction strategies.

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