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BASF Virtual Innovation Center

  • The cloud
  • Virtual Experience
  • Technology

Crafted to intentionally create confusion and clarity


Location, location, location

With everyone working from home, it was important to BASF to have a way for their customers and prospects to access and interact with their latest innovations. This required Impact XM to create a virtual solution that was easily accessible from the comfort of their homes.


Engagement and interaction on a small scale with big results

To create a virtual world that showcases innovation and invites the user to interact, Impact XM developed a cloud-based Virtual Innovation Center based on the physical version located at BASF headquarters.

Impact XM delivered an interactive showcase of BASF innovations that simplified complex scientific and technical content for various audience types.

Designed to let visitors engage with interactive kiosks, watch the linear video, explore apps, and browse digital displays, they were able to easily navigate the space at their own pace.

BASF interactive showcase
BASF cloud-based innovation center


With over 10,000 visitors, this virtual environment not only allowed personalized interaction and engagement, but it further underscored BASF’s commitment to a sustainable future. Most importantly, it provided BASF with a tool that continued their ongoing commitment to connect with existing and prospective customers.

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