For BASF, Impact XM developed a cloud-based innovation center based on the physical version located in their headquarters. By using advanced technology, Impact XM delivered an interactive showcase of BASF innovations. The Virtual Innovation Center simplifies complex scientific and technical content for various audience types.
Visitors to the virtual experience have the ability to navigate the space, engage with interactive kiosks, watch linear video, explore apps, and browse digital displays. With over 10,000 visitors, this virtual environment underscores BASF’s commitment to a sustainable future.
Interactive experiences developed for the physical innovation center were redeployed for the virtual innovation center. The Virtual Innovation Center mimics the robust digital media experiences of BASF’s physical headquarters.