![BASF interactive journey](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_1024,h_539/https://impact-xm.com/wp-content/uploads/ixm_BASF-Pest_1-1-1024x539.jpg)
Impact XM created an interactive journey through the world of pests and pest control for BASF. Guided by a “Pest Port,” each stop used a mix of clever touch, smell, taste as well as digital experiences to immerse pest management professionals in our client’s solutions that out-smart ants, termites and cockroaches.
Based on its success at trade shows, various components are being used at smaller customer events, increasing message uptake and ROI.
![Impact XM Global Experiential Marketing Agency](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_970,h_600/https://impact-xm.com/wp-content/uploads/ixm_BASF-Pest_2.jpg)
![Impact XM Global Experiential Marketing Agency](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_970,h_600/https://impact-xm.com/wp-content/uploads/ixm_BASF-Pest_3.jpg)
![BASF trade show](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_970,h_600/https://impact-xm.com/wp-content/uploads/ixm_BASF-Pest_4-1.jpg)