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Aviana virtual exhibit on laptop

Working with one of the largest pharmaceutical companies in the world*, Impact XM developed a virtual exhibit strategy to extend the reach of their congress activities. The virtual exhibit mimics the design of their physical exhibit, including video LED hanging sign. A campaign was developed to build awareness and traffic through targeted emails and social media. Based on the success of the virtual exhibit, it has been integrated into the client’s overall live/virtual “hybrid” congress plan.

Aviana virtual congress

To navigate the booth, virtual attendees could use an “explore” button, click on menu topics to have the exhibit animate to the appropriate content location, or experience exhibit highlights presented by a medical docent. Digital content originally developed for the physical booth was optimized for the cloud and redeployed to the virtual exhibit as information touch points.

Twitter post by Aviana featuring their virtual exhibit from ABC 2020
Aviana virtual exhibit

Impact XM helped the client navigate their internal compliance process with this highly novel solution including how to “gate” entry to the site and how to properly bifurcate commercial and medical initiatives. An analysis of the live and virtual traffic data demonstrated that the virtual exhibit drove an additional 70% engagements beyond the live exhibit alone.

* Due to confidentiality, company name and visuals are withheld.

Aviana Chat with a Representative Screen
Businesswoman on skype call

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