For the brand’s presence at NAA Apartmentalize, Impact XM curated and oversaw a digital contest giveaway and lead capture using iPad registration and questionnaire.
After filling out the online questionnaire to enter the contest, all registered entrants were notified by text prior to the prize drawing. In total, nearly 2,500 unique leads were captured in seven live hours, including 1,700 via the tablet stations and 800 via direct salesperson engagement.
