Aerospace Global Forum
- Farnborough
- Events, Meetings, & Conferences
- Aerospace
Pioneers of Change
THE CHALLENGE
Driving Industry Unity
The aerospace industry stands at a pivotal crossroads—navigating digital transformation, supply chain strain, and the urgent need to address climate change. Traditional forums had long been siloed within the sector, leaving conversations about sustainable flight narrowly focused and missing the influence of broader stakeholders.
Impact XM set out to help co-create a new kind of forum: one that could unite not only aerospace, aviation, and defense, but also governments, technologists, financiers, energy leaders, academia, and NGOs. The goal was to design an experience that would shift the conversation, energize collaboration, and position aerospace as a true pioneer of sustainable change.
THE SOLUTION
Shaping Meaningful Change
Together, we built Aerospace Global Forum (AGF), a one-of-a-kind platform designed to bring the vast, complex aerospace ecosystem together under a shared vision of sustainable flight. Guided by the positioning “Pioneers of Change,” the forum expanded the dialogue beyond aerospace alone—welcoming voices from finance, government, new technology, and academia to explore not just what the sector could commit to, but what the broader ecosystem could accomplish collectively.
Impact XM played a central role in shaping the forum’s brand and execution. We co-developed the positioning and five-day program, created the visual identity, and delivered a striking “black box” environment with dual stages that brought the conversation to life.
To ensure the right voices were in the room, we supported speaker recruitment, built a compelling sponsor pipeline, and deployed expert outreach to attract audiences from beyond aerospace. Marketing campaigns, podcasts, films, and digital promotion amplified the message globally, while our on-site team oversaw every creative and technical detail across both auditoriums.
THE IMPACT
The results proved the power of this reimagined forum. Feedback from attendees was overwhelmingly positive, with 96% rating the experience as excellent or good and a value-for-money score of 4.23 out of 5. More importantly, AGF succeeded in reframing the industry conversation—expanding its scope, drawing in new stakeholders, and establishing itself as a platform for meaningful change. By combining strategy, storytelling, and seamless execution, Impact XM helped position AGF as the go-to destination for shaping the future of sustainable flight.
