RETHINK 2025 AGENDA

Rethink the Impossible

Rethink 2025 is where the future of experiential marketing comes to life. This premier event pushes the limits of innovation, featuring visionary keynotes, interactive workshops, and dynamic peer-driven discussions that fuel fresh ideas and inspire bold new approaches.

 

JULY 15TH | 6:00 PM – 8:00PM | WELCOME RECEPTION

We’re kicking things off with a vibrant evening of drinks, light bites, and great company. Get ready to mix, mingle, and make new connections – more exciting details coming soon!

JULY 16TH | 8:00 AM - 9:00 AM | REGISTRATION & NETWORKING BREAKFAST

Kick off the day by connecting with fellow attendees over breakfast. Meet industry peers, exchange ideas, and set the stage for a day of forward-thinking discussions. 

JULY 16TH | 9:00 AM - 10:30 AM | WELCOME & OPENING KEYNOTE

Speaker: Duncan Wardle, Former Head of Innovation & Creativity at Disney 

Embedding a Culture of Innovation & Creativity into Everyone’s DNA

So, how will we compete in the next decade? What skills will we need to survive in a decade of total disruption and rise in A.I.? Simple. Businesses that will win will be those that leverage the most impactful human traits that A.I. won’t be able to replicate (at least not for the foreseeable future): Creativity, Intuition, Curiosity, & Imagination.

As Head of Innovation and Creativity at Disney for the last decade I learned that there is a huge gap in the market. CEOs everywhere would look to us – The World’s Most Creative Company – for guidance on how to create a culture of innovation and provide their organization with the tools needed to leverage their most important asset: their people.

But here’s the challenge: until now, no one has made innovation tangible. Many companies hire an Innovation consultancy or build an “Innovation Department,’ only to find that they have not truly driven cultural change and embedded innovation across the entire enterprise.

What if, instead, there was a Design Thinking Innovation Toolkit? One that everyone could use that makes creativity tangible, innovation easy, and the process enjoyable? That’s exactly what I have built leaning on my years of experience at Disney, and exactly what I’ll share with you as part of Embedding a Culture of Innovation into Everyone’s DNA presentation.

JULY 16TH | 10:30 AM - 11:15 AM | BREAKOUT SESSIONS

Choose from a variety of interactive, hands-on sessions designed to elevate your expertise. Topics include: 

  • Trends Reshaping the Industry 
  • Personalizing the Attendee Journey

BREAKOUT SESSION 1

Speakers: Tom Slater, Executive Creative Director, Impact XM and Ivan Brewster, Creative Director, Impact XM

More Than Meets the Eye: Multisensory Experiences That Stick

Feeling lost in a sea of screens and sameness? Standing out doesn’t have to feel impossible. Unlock your newest secret weapon: multisensory design.

This fast-paced, hands-on workshop goes beyond the visual, exploring how all five senses—taste, touch, smell, sound, and sight—can work together to create unforgettable brand experiences. By engaging the full spectrum of sensory elements, you’ll learn how to build deeper emotional connections and leave a lasting impact on your audience.

Through real-world examples and practical tools, we’ll show you how to bring these principles to life. It’s time to awaken the senses and discover a true competitive edge.

JULY 16TH | 11:15 AM - 12:45 PM | ENGAGEMENT SHOWCASE & LUNCH

Discover the latest in engagement trends and technology and at our showcase. Then, connect and collaborate with your peers over lunch. 

JULY 16TH | 12:45 PM - 1:55 PM | INDUSTRY PANEL DISCUSSION

A dynamic conversation around the evolving role of AI in Event Marketing, featuring insights from leading experts in the field. 

JULY 16TH | 1:55 PM - 2:40 PM | BREAKOUT SESSIONS

Dive deeper into transformational strategies in these interactive sessions. Highlights include: 

  • Creating an Omnichannel Strategy 

BREAKOUT SESSION 1

Speakers: Mike Rumsey, Director, Digital Solutions and Compliance, Impact XM and Leah Cepko MSc, Director Strategy, Impact XM

The Power of Now: Activating Event Insights in Real Time

As technology accelerates and audience expectations evolve, event teams are now empowered to respond faster and think more fluidly than ever before. This session dives into the power of live event intelligence and how to use it to tailor experiences and make smart decisions while your event is still in motion.

We’ll explore key data types, collection methods and tech, and actionable case studies that show how teams have adapted programming, personalized engagements, and optimized resources on the fly based on real-time insights.

Gain the tools and mindset to turn real-time data into real-time action—crafting experiences that meet your audience in the moment.

BREAKOUT SESSION 2

Speakers: Kaitland Hunter - Executive Creative Director, Impact XM

Dream Boldly: AI Strategies for the Future

Feeling overwhelmed by all the AI buzz? You’re not alone. But here’s the good news: you don’t need to be a tech expert to harness its potential.

This workshop is your guide to navigating the AI revolution with creativity and strategy at the forefront. We’re not just talking about tools – we’re exploring how to think bigger, innovate smarter, and build a workflow that feels purposeful, not overwhelming.

You’ll learn how to cut through the noise, spot opportunities worth pursuing, and use AI to unlock new ways to solve problems, collaborate, and adapt. It’s about working smarter, nurturing innovative ideas, and staying agile in a world that’s always evolving.

If you’re ready to replace AI anxiety with confidence, clarity, and a spark of creativity, this workshop is your catalyst.

JULY 16TH | 2:40 PM - 3:40 PM | ENGAGEMENT SHOWCASE

Take a second opportunity to explore engagement innovations and tech solutions designed to elevate event experiences

JULY 16TH | 3:40 PM - 4:30 PM | KEYNOTE & CLOSING

Speaker: Julius Solaris, Founder of Boldpush and Global Event Industry Authority

Rethinking the Way We Do Events

The past four years brought more change than the event industry has ever seen. A generational shift, AI, and a 70% workforce refresh are some of the factors to consider when creating and executing experiences.

This session will give you a practical, data-backed roadmap to make your event program future-proof.

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