RETHINK 2025 AGENDA
Rethink the Impossible
Rethink 2025 is where the future of experiential marketing comes to life. This premier event pushes the limits of innovation, featuring visionary keynotes, interactive workshops, and dynamic peer-driven discussions that fuel fresh ideas and inspire bold new approaches.
JULY 15TH | 6:00 PM – 8:00PM | WELCOME RECEPTION
We’re kicking things off with a vibrant evening of drinks, light bites, and great company. Get ready to mix, mingle, and make new connections – more exciting details coming soon!
JULY 16TH | 8:00 AM - 9:00 AM | REGISTRATION & NETWORKING BREAKFAST
Kick off the day by connecting with fellow attendees over breakfast. Meet industry peers, exchange ideas, and set the stage for a day of forward-thinking discussions.
JULY 16TH | 9:00 AM - 10:30 AM | WELCOME & OPENING KEYNOTE
Speaker: Duncan Wardle, Former Head of Innovation & Creativity at Disney
Embedding a Culture of Innovation & Creativity into Everyone’s DNA
So, how will we compete in the next decade? What skills will we need to survive in a decade of total disruption and rise in A.I.? Simple. Businesses that will win will be those that leverage the most impactful human traits that A.I. won’t be able to replicate (at least not for the foreseeable future): Creativity, Intuition, Curiosity, & Imagination.
As Head of Innovation and Creativity at Disney for the last decade I learned that there is a huge gap in the market. CEOs everywhere would look to us – The World’s Most Creative Company – for guidance on how to create a culture of innovation and provide their organization with the tools needed to leverage their most important asset: their people.
But here’s the challenge: until now, no one has made innovation tangible. Many companies hire an Innovation consultancy or build an “Innovation Department,’ only to find that they have not truly driven cultural change and embedded innovation across the entire enterprise.
What if, instead, there was a Design Thinking Innovation Toolkit? One that everyone could use that makes creativity tangible, innovation easy, and the process enjoyable? That’s exactly what I have built leaning on my years of experience at Disney, and exactly what I’ll share with you as part of Embedding a Culture of Innovation into Everyone’s DNA presentation.
JULY 16TH | 10:30 AM - 11:15 AM | BREAKOUT SESSIONS
Choose from a variety of interactive, hands-on sessions designed to elevate your expertise. Topics include:
- Trends Reshaping the Industry
- Personalizing the Attendee Journey
- AI-Powered Brand Innovation
Speakers: Tom Slater, Executive Creative Director, Impact XM and Ivan Brewster, Creative Director, Impact XM
More Than Meets the Eye: Multisensory Experiences That Stick
Feeling lost in a sea of screens and sameness? Standing out doesn’t have to feel impossible. Unlock your newest secret weapon: multisensory design.
This fast-paced, hands-on workshop goes beyond the visual, exploring how all five senses—taste, touch, smell, sound, and sight—can work together to create unforgettable brand experiences. By engaging the full spectrum of sensory elements, you’ll learn how to build deeper emotional connections and leave a lasting impact on your audience.
Through real-world examples and practical tools, we’ll show you how to bring these principles to life. It’s time to awaken the senses and discover a true competitive edge.
JULY 16TH | 11:15 AM - 12:45 PM | ENGAGEMENT SHOWCASE & LUNCH
Discover the latest in engagement trends and technology and at our showcase. Then, connect and collaborate with your peers over lunch.
JULY 16TH | 12:45 PM - 1:55 PM | INDUSTRY PANEL DISCUSSION
Discover the latest in engagement trends and technology and at our showcase. Then, connect and collaborate with your peers over lunch.
JULY 16TH | 1:55 PM - 2:40 PM | BREAKOUT SESSIONS
Dive deeper into transformational strategies in these interactive sessions. Highlights include:
- Creating an Omnichannel Strategy
- Event Portfolio Optimization
- Leveraging Real-Time Data
JULY 16TH | 2:40 PM - 3:40 PM | ENGAGEMENT SHOWCASE
A dynamic conversation around the evolving role of AI in Event Marketing, featuring insights from leading experts in the field.
JULY 16TH | 3:40 PM - 4:30 PM | KEYNOTE & CLOSING
Speaker: Julius Solaris, Founder of Boldpush and Global Event Industry Authority
Wrap up the day with an insightful keynote from Julius Solaris, a leading voice in the event industry. With over a decade of experience analyzing thousands of events, Julius will share data-driven insights and trends shaping the future of events. Walk away with fresh ideas and strategies to create experiences that captivate, connect, and evolve with modern audiences.
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