Ivanhoé Cambridge - Impact XM

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    Ivanhoé Cambridge

    Disrupting the Industry with a Mall of the Future

    Impact XM Global Experiential Marketing Agency

    As a category leading brand, Ivanhoé Cambridge is at the forefront of developing the mall of the future. Therefore, their presence at RECon 2017 needed to be both disruptive and luminary. To aid in leasing conversations between Ivanhoé Cambridge and retailers, a flexible meeting environment was central to the practical space.

    Impact XM enhanced the experience with accessible hospitality and a private boardroom, integrated with reclaimed hardwood, translucent fabrics, living walls, carefully selected furniture and tasteful color accents to round out this industry disrupting exhibit design.

    As a category leading brand, Ivanhoé Cambridge is at the forefront of developing the mall of the future. Therefore, their presence at RECon 2017 needed to be both disruptive and luminary. To aid in leasing conversations between Ivanhoé Cambridge and retailers, a flexible meeting environment was central to the practical space.

    Impact XM enhanced the experience with accessible hospitality and a private boardroom, integrated with reclaimed hardwood, translucent fabrics, living walls, carefully selected furniture and tasteful color accents to round out this industry disrupting exhibit design.

    CAPABILITIES

    Creative

    Rotating Lucite City with interactive OLEDs

    Illuminated printed fabric walls

    Production

    Six exhibits in a 10,000 sq. ft. pavilion

    Floor-to-ceiling LED video structure

    Video for 12 OLED screens

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