BASF - Impact XM

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    BASF

    Motion Graphics Make the Mundane Exciting

    Impact XM Global Experiential Marketing Agency

    Motion graphics are short stories that use text and audio sound effects to visually and intuitively share complex information, making them excellent for communicating complicated subjects. To communicate the connection between Navy Chairs, unique plastic compounds, Impact XM created a short, highly visual motion graphic that made this normally dry topic compelling.

    Purposely avoiding voice over, these are designed not to substitute a salesperson, but support their dialogue and explanation.

    Motion graphics are short stories that use text and audio sound effects to visually and intuitively share complex information, making them excellent for communicating complicated subjects. To communicate the connection between Navy Chairs, unique plastic compounds, Impact XM created a short, highly visual motion graphic that made this normally dry topic compelling.

    Purposely avoiding voice over, these are designed not to substitute a salesperson, but support their dialogue and explanation.

    Creative

    Rotating Lucite City with interactive OLEDs

    Illuminated printed fabric walls

    Production

    Six exhibits in a 10,000 sq. ft. pavilion

    Floor-to-ceiling LED video structure

    Video for 12 OLED screens

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