Work is theater, an often-forgotten aspect of the experiential marketing industry, is given new life in this clip with author James H. Gilmore. He explains why setting the stage for experiences plays such an important role in making those experiences memorable and your marketing more effective.
Throughout our Industry Impact series, Impact XM will explore thought provoking topics that effect how marketers form relationships with consumers. In this exclusive interview, Impact XM and James H. Gilmore, co-author of The Experience Economy, cover a variety of concepts relating to experiential marketing, the digital world, live events and more. To see each chapter, the full interview with James H. Gilmore, and plenty of bonus material, please input your information here for full access.